Swipe your way to happier and healthier lips naturally!

What makes us different?

We were on a search for something that didn’t yet exist. Let’s face it – we’re all more stressed out than ever these days.

So we said, let’s find more ways to infuse micro-mood boosters into your daily routine – with natural beauty products that also happen to really work.

That’s our recipe for a happier world. Exclusive mood-boosting scent technology, high-quality, effective formulas, so everyone can face their days with confidence.

Our philosophy is simplethe more you wear it, the more your skin and mood will improve!


I believe in the power of small moments to positively change our lives. During the pandemic, we were all overwhelmed by heightened stress and anxiety. And even before the crisis began, as a society we were already dealing with increasing levels of daily stress.

I wanted to do something to change this. I knew that our brains and moods can be impacted by scent, and that there are new scent technologies proven to boost your mood.

Incorporating this into our daily routines would be an easy way to help people take care of themselves. What better way to start than with a swipe of natural lip balm that relieves chapped lips and lifts your spirits!

We Keep It Clean

Transparency and safety are our top priorities when it comes to creating our products. We believe that you deserve to know exactly what goes into our formulas, which is why we’re committed to 100% transparency, sharing every ingredient with you.

You can rest easy knowing that our products are formulated with safe, non-toxic ingredients that meet the highest cosmetics standards, including those set by EWG, Made Safe, and clean beauty pioneer Credo Beauty. At our company, you can always trust that you’re using products that are not only effective, but also ethically-sourced and of the highest quality.

Better for you. Better for the plant.

We believe in creating products that are good for you and the planet. That’s why we use only clean, sustainable ingredients while minimizing waste in our packaging and manufacturing processes. Our commitment to sustainability is an ongoing journey towards a more beautiful, sustainable future.

Positive Beauty Mission

Changing the conversation about mental health.

We proudly support Active Minds – a mental health organization dedicated to reducing stigma, fostering support, and saving lives. With a presence in over 1,000 schools, communities, and workplaces nationwide.