Natural lipcare that helps you look and feel your best.

What makes us different?

We were on a search for something that didn’t yet exist. Let’s face it – we’re all more stressed out than ever these days.

So we said, let’s find more ways to infuse micro-mood boosters into your daily routine – with natural beauty products that also happen to really work.

That’s our recipe for a happier world. Exclusive mood-boosting scent technology. Clinical-proven results. Clean formulas that meet the strictest safety standards


I believe in the power of small moments to positively change our lives. During the pandemic, we were all overwhelmed by heightened stress and anxiety. And even before the crisis began, as a society we were already dealing with increasing levels of daily stress.

I wanted to do something to change this. I knew that our brains and moods can be impacted by scent, and that there are new scent technologies proven to boost your mood.

Incorporating this into our daily routines would be an easy way to help people take care of themselves. What better way to start than with a swipe of natural lip balm that relieves chapped lips and lifts your spirits!

We Keep It Clean

We’re committed to using safe, non-toxic ingredients in our products. We believe you have a right to know what goes into our formulas, which is why we strive for 100% transparency, sharing every ingredient with you.

We meet the world’s strictest cosmetics ingredient standards including EWG, Made Safe, and clean beauty pioneer Credo Beauty [make each word a hyperlink to their site or standards page], and formulate with ethically-sourced ingredients of the highest quality.

Better for you. Better for the plant.

100% Post-consumer recycled (PCR) tubes
100% FSC-certified paper packaging
100% Ethically-sourced ingredients
100% Cruelty-free formulas
Concentrated, water-free formula

Giving Back

Changing the conversation about mental health.

Our mission is to help people look and feel their best. This is why each year, we donate a portion of our net profits to Active Minds, which works to address mental health for young adults. This amazing organization works to reduce the stigma surrounding mental health, create communities of support, and ultimately save lives. They are present in more than 1,000 schools, communities, and workplaces nationwide.